Janine Gevas

MagnifyGood is a marketing agency specializing in the non-profit sector. My work for them has included advertising, ebooks and identity design.

Identity design system and signage guidance for Centerplace Health, formerly known as Community Health Centers of Sarasota County. Contract design with MagnifyGood.

The VPA program at Booker Middle School is an advanced program for the visual and performing arts. I designed a new look for their school banners, brochures and fundraising efforts.

Identity Design and Development.

Prototype for a new consumer health and lifestyle magazine. Twelve page sample created for sales and promotional purposes.

Editorial design for Sarasota, Shape and Men's Fitness magazines. Several are Print Magazine Regional Design Award Winners.

Software packaging for Apple France, fitness music packaging for Shape magazine and an inside spread from an annual report for Activision.

As the VP Creative Director of Creative Services and Online for E! Entertainment and Style Network, I was responsible for all print and online communications for both channels worldwide for 9 years. Working with an in-house team of 20+ and design agencies on both coasts, we developed advertising, marketing, sales and trade materials, as well as product development for the channels top shows. We were also responsible for all online editorial and promotional materials.

Editorial splash pages, interactive games, movie studio micro-sites and celebrity illustration for E! Online; the website for E! Entertainment Television.

Materials created for the Italian and UK channel launches of E! Entertainment Television

Trade and Consumer Advertising for Style Network

Mandeville Beer Garden is a restaurant in Sarasota, FL.

As the Creative Director, my challenge was to create an identity that would convey that the restaurant was a modern version of the traditional beer garden.

Materials Created:

• LOGO (with Trapdoor Studio)
• SIGNAGE
• PROMOTIONAL/ADVERTISING MATERIALS
• APPAREL (t-shirts & hat)
• COASTERS
• MENU; beer, food, kids & takeout
• WEBSITE DEVELOPMENT: Creative Direction, Project Management
(with Xplode Marketing)

Prototype design for KidBacker.com, a website geared to teaching kids about entrepreneurship.
The website is designed for teens to create projects, products or mini companies then share information and invite guests to provide funding for them.

Materials created:

• LOGO
• IDENTITY MATERIALS
• POWERPOINT PRESENTATION
• APPAREL
• WEBSITE DEVELOPMENT: Creative Direction, Project Management
(with Xplode Marketing)

Boardwalk Food Company is located in Sarasota, Fl.
I was hired to redesign the packaging for their signature product: Beer Bread Mix.

After analyzing the competition and studying the retail landscape for their product, I proposed a new concept.

To take advantage of the popularity of craft beer, we would align the brand to craft beer lovers. The new design uses a bottle cap as the product logo. The box size is also larger and thinner than the previous design and incorporates a photo of the product. It was decided that small poppers would be a better fit for the audience than a beer bread loaf.

The client also used this design for their second product line: a Pretzel Mix that is served as small pretzel bits.

Photography by Daniel Perales.

Prototype design for OwnZones Entertainment Technologies. Design was dependent on their existing assets and CMS technology.